Jinro Soju

“#TapatanNa” Online Video

2019

To localize “Real Soju” as a proposition to Filipinos who have just started to get acquainted to soju as a drink of choice, we inspired them to tell the truth. Known for being non-confrontational, we showed Jinro Soju as a truth serum that makes any confession smooth and chill. With a rom-com storyline to boot, #TapatanNa seemed easy to say.