Light Rail Manila Corporation

“Bahay Kubo” PR Campaign

2017

The best way to a man’s heart is through his stomach. That couldn’t be any truer as we banked on that in driving desensitized residence of Estero de Tripa de Gallina to do a major clean-up. With the remake of Filipinos’ favorite vegetable song played on the street as the campaign jingle and call-to-action, the campaign turned out to be a success.

Awards Won:

2017 Anvil Awards Silver
2017 Philippine Quill Awards Excellence in CSR