Xoom, a PayPal Company
“Xoom LOL” IMC Campaign
2017
A parody is a perfect way to win Filipinos over because it has two things that they love: music and comedy. To convince Filipino immigrants to leave the old habit of sending money offline, we commissioned Filipino-Canadian Parody King Mikey Bustos to create two for us using old Pinoy Pop songs. The result? A campaign making a perfect melody for Filipino immigrants and Xoom.
Sample Posts
See the rest of the Xoom LOL campaign.
Awards Won:
2017 AME Awards Finalist Certificate
2017 Shorty Awards Silver in Financial Services
2017 Shorty Awards Audience Honor in Financial Services
2017 ANA Multicultural Awards Asia Grand Winner
2017 PayPal Marketing Greatness Awards Global Winner
2017 Clio Awards Shortlist for Branded Content
2017 Tambuli Awards Finalist for Digital IMC
2017 Boomerang Awards Shortlist for Best in Sales