THOUGHTFUL WORKS OF HEART.
For over a decade, Jerome has shaped marketing strategies into stories that move people—across ATL, BTL, digital, and integrated campaigns. His work spans health and pharma, finance, food, tech, FMCG, personal care, and even pet care. (Yes, even dog pills.)
He believes that while people think with their heads, they connect through the heart. Every brief—whether a brand film or a one-liner—is approached with empathy, insight, and a clear intent to resonate.
Equal parts creativity and business acumen, he once served as both creative director and general manager of an agency. As always, his focus remains on translating commercial goals and strategic insights into powerful, human-centric narratives.
He leads with candor and heart, ensuring feedback remains clear and actionable, and criticism constructive at all times. Always the resident Dr. Heart and party host at the office, he’s both insightful and fun to be around.
A fan of puns and purposeful writing, he’s lenient on grammar but not on bad ads. Outside work, he’s often reading, doomscrolling, or binge-watching a BL series or RuPaul’s Drag Race.
Campaigner (ENFP-A). Nature lover. Dog dad to Frances McBeagle.
#HeartWorks
#LifeWorks
Experience
CREATIVE DIRECTOR &
HEAD OF COPY
Zebradelta
September 2024 – October 2025
COPYWRITER to
GEneral Manager
Keyframe to Kulay AhenXa
January 2015 – September 2024
SOCIAL MEDIA MANAGER
Virus Worldwide
(now Virus & Partners Asiapacific)
August – October 2014
Education
Advertising &
Public Relations
Polytechnic University of the Philippines
2009 – 2012
Computer Engineering
(incomplete)
Polytechnic University of the Philippines
2007 – 2009
High School
La Union National High School
Special Science Program
2003 – 2007
#BraveWorks
Brands
Tech/Apps
Lazada, Thundr
Fintech, Insurance &
Financial Services
PalawanPay, Xoom, Remitly, Palawan Pawnshop, AXA
Beauty, Skin & Personal Care
Oilatum, Silka Facial Care, Dr. Wong Sulfur Soap, Bambini Baby Cologne
OTC & Food Supplement
Nizoral, Dermazole, Ascozin, Lola Remedios, Efficascent, Casino Rubbing Alcohol, Wellgreens, C-lium, White Flower, Betadine Woundcare
Prescription Pharma
Sanofi Cardiovascular Health (Aprovel, Aprovasc, Zenrosu, Plavix, Lasix), Sanofi Renal Health (Renvela), Sanofi Antimicrobials (Flagyl & Flagystatin)
Hotel, Restaurant, Entertainment & Casino
City Of Dreams Manila,
The Cabalen Group, Cabalen, Mangan,
Soi Thai, Tsurumaru, Tapa King,
Playtime
Food & Beverage
Quickchow Instant Noodles, Zest-O Fruit Soda, Kopiko Coffee Candy, Malkist, Chips Delight Brownies, Sarap Pinoy, Jinro Soju, Gold Seas Tuna Chunks, Loacker, Dole Philippines
Kitchen & Cooking Aids
Solane LPG, Reynolds Masterbrand (Aluminum Foil, Resealable Bags, Cooking & Baking Paper)
Automotive & Transportation
Suzuki Auto Philippines, Suzuki Motorcycles Philippines, Light Rail Manila Corporation
Telecommunication
Globe Telecom, DITO Telecommunity
Building & Construction Materials
Holcim, Häfele
Pet Care
MSD Companion Animals, Bravecto, Nobivac, Zoetis Companion Animals (formerly Pfizer Companion Animals)
Bests
“Waaaaa!” IMC Campaign
Kusum Healthcare
Dermazole
2022 Watsons HWB Awards
Medicated Haircare Brand of the Year
“Suicide Notes As Evidence”
Creative Guild
2018 Young Lotus Qualifiers
3rd Place
2017 Adobo Creative Rankings
#34 Copywriter
“Live For The Rivers
Movement Coalition”
Light Rail Manila Corporation
2017 Anvil Awards
Silver
2017 Philippine Quill Awards
Best in CSR
“Xoom Lol”
Xoom, a PayPal Service
2017 Shorty Awards
Silver & Audience Choice
2017 ANA Awards
Asia Grand Winner
2017 PayPal Awards
Global Winner
2017 Clio Awards
Shortlist, Branded Content
2017 AME Awards
Finalist Certificate
2017 Tambuli Awards
Finalist, Digital IMC
2017 Boomerang Awards
Shortlist, Sales
